Ethics of data mining
Posted in Uncategorized on July 18th, 2008 No Comments »
The introduction of the book “Data Mining Explained”, makes a very interesting statement. It says that customers today want to be treated as individuals. Furthermore, business should no longer manipulate or manage customers. The 20th century was a time of scarcity of consumer choice and mass need. This allow companies to manipulate. The 21nd century […]